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Is appearance really important? It’s an age old debate that will likely never go away. There are those that say it does, and those that say it does not. However, in the business world there is no way to deny it. The answer is a resounding yes. Customers, clients and others will undoubtedly base their first impression on what they see. For some, it may not be a lasting impression as the core of the business comes to the forefront. Unfortunately, that is the exception to the rule. Most will find that the initial impression remains locked in the mind and is the basis for many decisions thereafter. When it comes to social media it is easy to sit back and think that the look of your site does not have a significant impact. The reality, however, is that it does. Those who visit your social media site will first notice the way it looks and how easy it is to maneuver. If you haven’t put the proper time and attention into the design of your space then that first impression may not be a good one. The goal is to portray your business as one that is not only professional, but that values the customer or client. This is achieved through making certain that your look matches your vision, goal and potential. Opting for the right social media design can impact your business goals in tremendous ways. Choosing to stick with the standards can leave you as nothing more than another face in the crowd. When the time comes to update the look and feel of your social media presence Mayvin Training can help you determine just the right image for you.

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Many years ago, when I started part-time work, I learned the ropes from a much older, quite abrupt employer. I always remember her drumming into us “the customer is always right”. We were told to do whatever we had to do to make every situation right and every customer happy. In fact, it was so important to her that we were told to keep giving them “stuff” until they were thrilled. Considering her products were low dollar value and high volume, I guess she figured there was enough margin in what we sold to give some of the profits back to the customers to keep them happy. It worked for her. She was an extremely successful business woman who went on to establish the most reputable catering business in the local area. She is retired now and living quite a handsome life so I guess her theory on looking after customers worked out for her. I’m not saying we should give product away or fold to every customer complaint but it seems many businesses have lost there way when it comes to defining customer service. Or is serving a customers needs enough. Put quite simply, NO. Serving a customers need is no longer enough to gain a competitive advantage in our highly competitive economy. If you are looking to build a lasting, reputable business you need to exceed your customers expectations. That doesn’t mean giving your product away, or kissing your customers feet …. but it does require you to evaluate the importance of customers to your business, and to be sure that every person in your business understands that without customers there would be no business!